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Why Twitter And Social Media Are Part Of The Future Of Trading?

Market Place — Mon, 10 Nov 2014 15:00:48 +0000

There is no doubt about the fact that we have now transcended into an era of mass digitization, technology and convenience. There have been some vast improvements in technology if you compare it with the earlier years. These changes, however, have also affected the financial market and communities. There have been numerous successful advances which have led to greatly impacting the financial world in a positive manner and in a manner which has guaranteed the industry’s prosperity in the coming years.

Below is the one of the latest infographics on the growth of Social Media, by Social Recruiter Guide:

And because of the ease of communication between people granted by this technology, it has had a far-reaching implication on how traders communicate in the financial world, especially when you talk about the democratization of equity markets. In simple words, less and less traders now trade from trading floors. Instead, they now use various social media platforms to conduct and discuss their trades with other traders.

The Role of Social Media in the World of Trading

There is no doubt that traders now use different social media platforms to encourage and conduct calculated stock trading, but why is that? The answer is…

The Mass Psychology Factor

It is important to understand that the prices of any stock are influenced in par with the psychology of the people. Social media networks, like Twitter and Facebook, have greatly increased and optimized your ability to talk about trading strategies, exchange opinions and share all the news relevant to any trade. So, as more people tend to join different social media networks like LinkedIn, Twitter and Facebook, the spread of information will increase drastically.

What this would do is make all the relevant information available for traders easy to be shared with all the users of the social network, reducing the time involved in implementing traders’ reactions to changing market trends and conditions. And at the same time, traders will experience a reduction in the time it takes them to respond to an opinion pertaining to any trading situation. For example, if there are rumours around a stock circulating in the financial markets and there is no information that could back this rumour, the social media users will take this rumour as a fact, hence increase the mass psychological factor.

Social Media Platforms Attract High Volume Trading Companies

You’d be surprised to know how many traders are beginning to change the way they think about various market trends. Various social media companies now pay Twitter for access to its vast information hub which comprises of data which can be used to influence the markets. The same social media firms also employ text analysis processes to evaluate and apply that data (which by the way consists of hundreds of millions of tweets).

In light of this, if these trends grow and social media platforms expand, it will most definitely (and they have) attract the attention of high volume trading companies and firms. Trading companies can benefit greatly from the information they get from Twitter and can use it to determine various social trends bouncing in the financial markets. These companies can also use the information to find out whether or not there is considerably volatility in the trading markets. This information is invaluable as they can also use it to confirm their sophisticated algorithms.

A good example can be the recent fall in stock prices when it was revealed that the Twitter feed of the Associated Press became a victim of the notorious “Syrian Electronic Army”. Their feed got hacked and the news caused a 140-point drop in Dow Jones, which in turn caused the market to lose approximately $200 billion.

This could be prevented through the use of algorithm trading and traders won’t have to fear any volatility caused by unwanted activity in the market. If you think about it, the stronger this information stream continues to grow on social media platforms, more people will begin to use the data to start trading without any hesitation.

Filtering billions of messages and tweets everyday would help trading companies to understand what directions the market would end up moving towards in the future. There is no question regarding the fact that billions of people use social media frequently and are growing less reliant on other types of media and because of this massive but productive change in communication, trading in the future will also experience a big change and there is no denying that.

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The Power of Social Media: Influencing Trading and the Markets

Market Place — Wed, 24 Sep 2014 06:00:16 +0000

It is no surprise that social media is expanding exponentially and it’s influencing trading. Just look at how Facebook has turned out since it was created in 2004. It now has over 1.3 billion users worldwide. Twitter generates over 500 million tweets every day and LinkedIn has over 260 million active users, trying to make new connections and to find jobs every day. If you look at social media from a broader perspective, you will see that it has come a long way and has significantly aided people in accomplishing things that otherwise would not have been easily possible. It has become a vital pipeline for thoughts and actions, and words and decisions pertaining to everything.

As a result of such growth, there are some bullet points that might be important for a trader in order to understand the scale of potential information flow:

Looking at it from another point of view, you will notice that social media has become the combined load and barometer of ideas, thoughts, and impulses in regards to the entire world. It has also served to be a combined source of wisdom, observation, and emotional reactions for those in the financial markets, such as asset managers, traders, investors, and equity analysts.

The Extenuating Effect of Social Media on Daily Trading

Social media has allowed traders to conduct trades privately without being influenced by anything. The main difference between social media platforms for trading and a traditional offline social surrounding is that in the latter, you are more exposed to the decisions and the influence of other traders. Social media saves you from conducting misinformed or ‘low information’ trades or from following bad investment advice and decisions. For example, it helps you not to make rash decisions based on what your friends say about a particular stock, and how you should invest in it.

Social networking platforms provide traders with a complete net of streamlined information, which allows you to analytically consider a wider range of possible trading scenarios. For example, while a couple of your friends made money by investing in a certain stock, the majority of your friends and colleagues lost money investing in the very same stock. So it is likely that this information will suppress your immediate emotional response, which is to buy those shares, and instead, you will decide to forgo this opportunity, which is a considerably better option.

High End Investors Seek to Utilize the Benefits of Social Media

According to a study which was a made a couple of years ago by LinkedIn, with the help of the Cogent Research Group, it was identified that various social media platforms were being used by high trading net worth traders of about $5 million belonging to North America. It was discovered that they used social media to help them with make critical trading decisions. It was also realized that those investors have made social media their prime tool for decision making.

Retail Trading: Becoming One with the Global Investors

While using different social media instruments to predict various market trends, retail investors can depend on various resources for accurate information pertaining to the market. The goals of individual retail traders totally differ from those of professional investors and traders. Retail traders thrive by working as a network which helps share and spread market related information and ideas. And, what better platform is there to share and gather ideas than social media? Thus, it makes for a natural breeding place for retail traders to become an integral part of the trading community.

Just look at Facebook’s trading application for potential investors, called Zecco’s Wall. The application is streamlined to allow investors and traders to monitor their stocks and to buy them via the application anytime they want to. The application has made access to a much larger network of information very easy for all traders.

Also, via social media, there are many online traders who can interact with other online traders with similar trading portfolios. This allows them to improve their trading together while participating in collaborative successes.

No trader in this day and age can say that social media has not helped them attain financial prosperity in one way or another. Social media has had an extremely powerful influence on the way traders choose to analyze and assess potential investment opportunities. With that being said, it is important to realize that one has to iron out the disorganized nature of the trading information available on and attained via social media networks carefully. In order to make effective use of it, it has to be diligently filtered because of the massive amount of information present, which can prove to be misleading if not analyzed properly.

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Why Twitter And Social Media Are Part Of The Future Of Trading?

The Power of Social Media: Influencing Trading and the Markets