Photo by Claudio Schwarz on Unsplash

With more than one billion monthly active users, Instagram has caught the attention of business owners and companies of all sizes. From gathering insights to selling products, Instagram provides business owners with the features they need to promote their brands on the platform.

If you still don’t have an Instagram profile, it’s not too late to join. With the right marketing strategy and by making use of some free Instagram tools, you can grow your account, promote your products and services, boost your brand, and increase sales. And these are not all the upsides of using Instagram for business. Here are 5 unexpected ones to consider:

1.   Fuel Your Other Marketing Channels

Did you know that the posts you create on Instagram can easily be shared across all of your social media channels? All you need to do is enable social sharing on Twitter and Facebook within your Instagram Settings. By doing this, your content will be shared automatically every time you post on Instagram.

In addition, the content you create on Instagram can be used in your email marketing campaigns. Research has shown that using Instagram-style photography in emails increases click-through rates by 8% and conversion rates by 25%.

2.   Connect With Your Customers

Did you know that Instagram has one of the most engaged and active user bases? As of January 2022, the average Instagram business profile follower engagement with posts on a page was 1.94%. In fact, research has shown that IG generates 120 times more engagement than Twitter. On average, carousels are the most engaging type of Instagram post with 1.01%.

This makes Instagram the ideal platform to connect with your customers, hear what they have to say about your brand and products, and build strong relationships through conversations.

Some of the most effective ways to boost your Instagram engagement levels include sharing high-quality photos and videos, posting carousels (of course), writing great captions, creating custom stickers and filters, responding to questions and comments, etc. There is even the possibility to Invest in Instagram followers today with Twicsy if you’re looking to expand your follower base quickly to reach a whole new level of visibility and influence.

3.   Reach New Audiences

One of the ways people discover new content on the platform is through hashtags. Like other social sites, when you include a hashtag in an Instagram post, you can view all of the posts that have the same hashtag. You can also use hashtags to proactively find potential customers and start interacting with them.

Hosting giveaways, asking questions, and curating user-generated content are also effective ways to expand your reach on the platform. Another trick is to go live. When you use live video, you’ll appear at the front of the Stories feed. The “LIVE” logo also makes your profile photo more prominent in the IG app.

4.   Better Audience Insight

Getting to know your audience better is a crucial factor in promoting and growing your business. Instagram Audience Insights helps you to better understand who is engaging with your post. It also provides key demographic information including top countries, top cities, top gender, and age ranges, as well as a breakdown by followers and non-followers.

This information will help you create an accurate profile of your consumer and, as a result, you’ll be able to improve your Instagram marketing strategy and grow the number of qualified leads in the long run.

5.   Low-Cost Lead Generation

Speaking of lead generation, did you know you can save up to 80% of your cost related to lead generation with social media advertising? This is because it only costs a fraction of the cost per lead compared to traditional marketing methods such as newspaper, radio, and TV commercials.

Besides the most obvious way to get more leads on Instagram – using lead ads, you can also add action buttons to your Instagram profile. If you like, your profile can include a link to your phone, email, and physical address so that people can get in touch with you. Another place where the platform allows you to embed links is IG Stories. If you have over 10k followers, this is a feature you should use to your advantage. Finally, be sure that your brand content is targeted to the right people who are interested in your business, products or services.

Final Thoughts

Social media platforms like Instagram can be a real business booster, which is exactly why most brands use them to reach new audiences and grow the number of customers. The basic benefits of using Instagram for business are obvious but the platform goes beyond to give you many other privileges. In this post, we discussed five unexpected benefits of utilizing Instagram for business.

Market Place

MKTPlace is a leading digital and social media platform for traders and investors. MKTPlace offers premiere resources for trading and investing education, digital resources for personal finance, news about IoT, AI, Blockchain, Business, market analysis and education resources and guides.

geralt / Pixabay

The blackout of social networks (Instagram, WhatsApp and Facebook) on Monday (4) revealed chaos far beyond a technological issue. We live in a society increasingly dependent on digital content and this can pose serious risks to your physical and mental health. People had to spend hours without access to their favorite digital content and many revealed how dependent they are on these tools.

Through this event, I monitored people’s behavior during and after the return of social networks. If, while the blackout lasted, the person picked up his cell phone to constantly look for something to do or analyzed whether he had already returned. If the person sought other social networks, this is already a warning for a possible addiction. Depending on the degree that it affected, revealing the size of the problem.

It is necessary to remember that a short time ago we did not have these networks and we lived. What happens today with self-indulgence so that we are not able to use other means and arguments in everyday life? To find out if the person is suffering from this addiction, see some situations that happened to many users during this time when the applications were down.

• He stood looking at his cell phone not knowing what to do;
• I would enter applications constantly to see if it was back;
• You got into apps you didn’t use and got lost;
• He felt agony;
• Existential Void;
• He became impatient and/or irritated;
• He had the impression of receiving notification;
• Mood change.

If you experienced some or many of these symptoms during Monday (4), during the blackout of social networks, it’s a good idea to turn on the warning sign, as these symptoms are related to nomophobia. To make matters worse, there are cases in which the person feels this absence so much that they may experience nausea, sweating, among other physical symptoms.

But what causes nomophobia?
Nomophobia is a phobia caused by discomfort and/or anxiety when the individual is without access to communication through electronic devices.

In the brain, in the region of the basal ganglia, working with the limbic system, the sensation of pleasure that the release of dopamine promotes with each new like or expectation of a message received on the social network transforms the habit into addiction, encouraging people to become increasingly online seeking reward, increasing anxiety that works as a pendency for this search.

Furthermore, the function of dopamine is to provide positive feedback, a reward to the body, which becomes a constant search. This is compensatory, as the anxiety itself tends to seek more or get into a bad atmosphere asking for more reward. Like an intermittent and gradual cycle.

People who use social media to work in their daily lives reported feeling relieved and dropping their braces during the blackout. This occurs because the social network is being exploited as a professional responsibility in these circumstances; when we do something out of obligation, we are rewarded for doing something out of obligation. In contrast to folks who use social media for fun, it becomes a need with time.

This does not include influencers, who justify the addiction to the social network as a profession, or the production of content on the social network that has become a profitable profession, yet, in this way, it is part of the vicious cycle.

Market Place

MKTPlace is a leading digital and social media platform for traders and investors. MKTPlace offers premiere resources for trading and investing education, digital resources for personal finance, news about IoT, AI, Blockchain, Business, market analysis and education resources and guides.